Kristine started her work in the DAM industry at the height of the pandemic in 2020 when New Balance had to change the way sample product was shared with R&D, Sales, and Markets across the globe. Not having worked in the data field before, but always up for a challenge and using her knowledge and skills in a new way, she jumped in without hesitation and hasn’t looked back.  With her redefined role, Kristine is quickly becoming a Subject Matter Expert in all things Metadata. 

Delving deep into the DAM world, she is educating herself in Taxonomy, Data Governance, Process Documentation. Kristine, along with the Digital operations team, is rebranding their DAM for a broader audience, and providing training and insights for all users.

Kristine has a background in Marketing, as well as administrative support. Her focus has always been on the end user. She has active roles in New Balance ARG’s, volunteers at the local food pantry, the Girls and Boys Club, as well as being involved with local beach and open space conservation groups, and is a member of her local Rotary Club.