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DAM New York 2024

DAM and the Digital Experience

Leah Carlson

VP Client Services, Digital Transformation & Marketing Operations Leader

Velir

Leah Carlson, VP Client Services at Velir, a Data Driven Marketing Agency, is an experienced leader in digital and technology transformation for global CPG’s, member-based associations, and family-owned-and-operated businesses.

Leah has led Creative Ops and best-in-class DAM programs for over a decade for brands like McCormick and “Beef It’s What’s for Dinner” including winning Acquia DAM’s Best DAM Contest in 2018. Additionally, throughout her career she’s implemented and advanced new and existing MarTech solutions spanning CMS’s, DAM’s, PIM’s, CDP’s, and connected tools, led change management efforts that dissolved silos, and driven organic growth and new audiences with 1P data and consumer experience optimization.

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