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DAM New York 2024

DAM and the Digital Experience

Manuel Mascheroni

Head of Content

lastminute.com

Manuel is an experienced content and DAM professional with a proven track record of driving business success through effective content strategies and technologies. As the Head of Content at lastminute.com, he manages a multicultural team of 10 people across various European offices, overseeing the company's extensive web presence of 114 websites and hundreds of thousands of manual and automated landing pages.

Manuel's expertise spans content management, project management, user experience optimization and content automation, with an extensive understanding of content management systems, DAM platforms, and agile project management. He has implemented comprehensive solutions around digital assets, consolidating the company's hundreds of millions of digital assets into a centralized platform, Cloudinary. This has led to significant improvements in page load times, image quality, and cost savings.

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