DAM New York 2024

DAM and the Digital Experience

Back
 

Manuel Mascheroni

Head of Content

lastminute.com

Manuel is an experienced content and DAM professional with a proven track record of driving business success through effective content strategies and technologies. As the Head of Content at lastminute.com, he manages a multicultural team of 10 people across various European offices, overseeing the company's extensive web presence of 114 websites and hundreds of thousands of manual and automated landing pages.

Manuel's expertise spans content management, project management, user experience optimization and content automation, with an extensive understanding of content management systems, DAM platforms, and agile project management. He has implemented comprehensive solutions around digital assets, consolidating the company's hundreds of millions of digital assets into a centralized platform, Cloudinary. This has led to significant improvements in page load times, image quality, and cost savings.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US