DAM New York 2024

DAM and the Digital Experience

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Santiago Gonzalez

Sr Creative Operations & Marketing Leader

Keurig Dr Pepper Inc

Santiago Gonzalez is a Sr. Creative Operations and Marketing Leader with Keurig Dr.Pepper. He oversees a DAM team that supports over 125 brands under the KDP banner. In addition, Santiago is responsible for the overarching design of the marketing workflow to expedite the go-to-marketing strategy. Charged with a focus on expanding the Creative Tech Ecosystem, he’s been a thought leader in the impacts of Ai within DAM for Creative, Marketing and Ecomm.

Santiago’s background includes spending 12+ years at organizations such as Wayfair, Netflix, Amazon and VICE.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US