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DAM New York 2024

DAM and the Digital Experience

Tiffany Ray

Senior Manager, Applications

Revelyst, formerly Vista Outdoor Operations LLC

Tiffany, a seasoned IT professional, specializes in DAM, PIM, and B2B platforms. Since joining Revelyst, formerly Vista Outdoor Operations LLC, the world-class design, manufacturer and maker of performance gear and precision technologies in 2018, she has played a pivotal role in optimizing integrations and systems, with a strategic focus on B2B operations and digital asset governance.

Her expertise in integration mapping has yielded significant cost savings for over 30 brands, seamlessly integrating ERP, PIM, DAM, and e-commerce websites. Tiffany has led numerous brand implementations into DAM and PIM systems, as well as facilitated multiple B2B platform rollouts, strengthening clients' digital infrastructure for sustained growth. Her collaborative approach ensures smooth project execution and alignment with organizational objectives.

Beginning her career as a Customer Service Representative at Bushnell, a Revelyst Brand, in 2011, Tiffany's journey reflects her unwavering commitment to exceptional service and customer satisfaction. Positioned as a leader in advancing DAM practices and driving innovation, she is poised to shape the future of digital asset governance and propel organizational success.

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