DAM New York 2024

Why it makes sense The benefits it delivers   DAM systems play a pivotal role in the modern Martech stack.    This session unpacks how DAM streamlines creative workflows; seamlessly integrates with marketing automation, CMS, and e-commerce platforms; and boosts content effectiveness.    An exploration of how DAM manages, publishes, and localizes assets, driving engagement and sales.    An essential guide for marketing, content, and IT leaders seeking to harness DAM to maximize brand impact.   Key Topics Covered:

• Streamlining Creative Workflows: Improve efficiency by integrating with creative, project management, and collaboration tools
• Publishing and Localizing Brand Content: Deliver consistent and localized brand-approved assets across multiple channels
• Integrating with Marketing and CMS Tools: Enhance campaign execution through seamless integration with marketing automation, CRM, and CMS
• Enhancing Digital Experiences and Sales Enablement: Utilize DAM to enrich digital experiences and empower sales teams with the right content
• Gaining Insights to Inform Content Strategies: Analyze content performance across channels to inform continuous improvement in content creation and management