DAM New York 2024

Gregg Guest of FADEL discusses the transformative power of artificial intelligence for monitoring and managing digital content after it has left the DAM system and been published across multiple platforms including websites, retailers, and social media.   Covering:

• Following the lifecycle of digital assets after initial deployment. Essential for ensuring: 
  • Compliance
  • Rebranding accuracy
  • Measuring the effectiveness of campaigns
• AI’s unparalleled capability to track content, applying advanced technologies including: 
  • Image matching
  • Video matching
  • Facial recognition
  • Object identification
  • Logo detection
  • Music analysis
• How AI’s prowess in video analysis can:
  • Detect embedded video content
  • Identify stills within videos
  • Understand keyframes
  • Find music tracks within videos and social media posts, even when the music has been altered, sped up, or mashed up

  PLUS the implications of the emerging capability of AI to identify AI-generated content, a growing necessity in today’s content-rich digital environment.   In short: an opportunity to see the future of content tracking and learn how AI can revolutionize current approaches to digital asset management.