DAM New York 2024

DAM and the Digital Experience

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Measuring DAM at Citi – Capturing and Visualizing Data to Deliver on the Promises of DAM

October 23, 1:50 PM EDT

It’s one year since you got started. Your stakeholders want a hard-data, evidence-based evaluation of both the ROI to date, and a roadmap to the future.

Of course, DAM provides process and efficiency benefits, but to understand and communicate the ‘what’s in it for us’, you need to tap into information about all aspects of your asset lifecycle. Only then can you make data-driven decisions.

An interactive workshop where we’ll discuss how to capture the full picture of the operation. It’s what we did on Citi’s DAM.

We’ll discuss all experiences at Citi, and their relevance for best practice generally, including:

  • How to get started … now.
  • Examining data from different perspectives.
  • The journey from scattered data and manual processes to an integrated solution.
  • Visualizing data to illustrate sustainable value.
  • Tools and techniques to scrub, combine, slice, dice, and visualize data.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US