DAM New York 2024
Good Data as the Foundation of Your MarTech Stack
Don’t Build on Sand
Every marketing leader wants growth and to find value in the digital environment. All too often, the landscape is as shifting as sand dunes. Finding your way can be difficult.
It's not just the rapid evolution of MarTech nor transformation brought about by AI that present challenges. There is always a myriad of powerful external forces that no one can withstand. However, if you create a solid foundation, it will ensure you have the resources to find the right ways to respond – you can do better than survive, you can actually thrive ‘big time’.
The secret of success: your strategy must be built on a consistent and cohesive data model. Yes, tools and systems are important, but if you don’t start with data, things can fall apart – fast.
In this session, why data matters, why it is your ‘foundation of resilience’, why it is ‘that on which all else should be built’, and why it is ‘investment essential’.
