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DAM New York 2024

DAM and the Digital Experience

Orchestrating Content at Scale – How to Meet the Challenge

October 23, 1:50 PM EDT

To maximize returns on your DAM investment when delivering content to your customers you must seamlessly integrate your DAM with both upstream systems and downstream channels.

In large enterprises managing the expansive and intricate content pipeline is a paramount determinant of RoI.

Liana Cave, Senior Director, Content Orchestration from Hilton in conversation with Jarrod Gingras, discusses the optimal starting and ending points for DAM within a sophisticated process and technology ecosystem.

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