DAM New York 2024
A Roadmap for Your DAM Future: From DAM to Predictive Platforms
The role of DAMs continues to be elevated in many enterprises and recent advances in AI and automation has reinforced DAM as a critical application.
This session will share how forward-thinking enterprises are challenging conventional thinking and pushing the boundaries to achieve goals that are beyond traditional DAM.
DAM 3.0: By leveraging its capabilities as omnichannel platforms your DAM can integrate content across multiple channels and touchpoints, creating cohesive brand experiences that resonate with audiences – wherever they are.
DAM 4.0: As data and content get closer, your DAM may ultimately become a predictive platform. By harnessing the power of data-driven insights, enterprises can anticipate user preferences, trends and behaviors, enabling proactive content delivery that drives engagement and conversion.
Jarrod Gingras, Managing Director & Analyst, Real Story Group, surveys the current ‘big picture’ of what a connected DAM ecosystem looks like and how it's likely to evolve over the next couple of years.
