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DAM New York 2024
DAM and the Digital Experience
THIS EVENT HAS NOW ENDED
New York Hilton Midtown Hotel
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Sliming Success - How the Nickelodeon Digital Team Transformed DAM with AI and a Kid-First Philosophy
October 23, 9:10 AM EDT
The Nickelodeon Digital Studio started as a scrappy three-person team but has, step by step, become an international content powerhouse:
- Managing 53 global YouTube channels.
- Generating billions of watch time minutes monthly.
- Producing 1.2K videos every month.
Nickelodeon, one of the world’s leading entertainment brands for kids - with well-known content such as SpongeBob SquarePants and Danger Force, plus the infamous Slime, recognized quickly that it needed to leap with agility from DAM 3.0 to DAM 4.0 if it was to continue to respond to the rapid evolution of multichannel digital media.
Discover the secrets behind the Slime and how the team revolutionized DAM by boldly integrating AI tools and harnessing analytics.
‘Get slimed’ with insights on how you can leverage DAM strategies the Nickelodeon way.
