DAM New York 2024

DAM and the Digital Experience

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Sliming Success - How the Nickelodeon Digital Team Transformed DAM with AI and a Kid-First Philosophy

October 23, 9:10 AM EDT

The Nickelodeon Digital Studio started as a scrappy three-person team but has, step by step, become an international content powerhouse:

  • Managing 53 global YouTube channels.
  • Generating billions of watch time minutes monthly.
  • Producing 1.2K videos every month.

Nickelodeon, one of the world’s leading entertainment brands for kids - with well-known content such as SpongeBob SquarePants and Danger Force, plus the infamous Slime, recognized quickly that it needed to leap with agility from DAM 3.0 to DAM 4.0 if it was to continue to respond to the rapid evolution of multichannel digital media.

Discover the secrets behind the Slime and how the team revolutionized DAM by boldly integrating AI tools and harnessing analytics.

‘Get slimed’ with insights on how you can leverage DAM strategies the Nickelodeon way.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US