DAM is a foundational building block. It’s an important link in the content supply chain.
The traditional scope of DAM is to maintain control of and to access digital assets, but this is often challenged by an ever-changing content supply chain.
Covering:
- Why the supply chain must be kept secure.
- Vendor engagement.
- Consultation and collaboration with internal stakeholders.
- The significance of the DAM across the content lifecycle.
- Driving technical developments and streamlining production for workflow efficiency.
- Defining optimisation opportunities and quick wins.
