A modern DAM does not live in isolation. In every organisation it is a foundation platform that intersects with key functions.
Rich assets and their associated content and metadata are integral to a healthy ecosystem where data, information and knowledge are all shared and augmented to optimise business processes, perform operational functions and provide enhanced experiences via automated content delivery to consumers and employees.
In this session, how to integrate DAM platforms with CRM, PIM, ERP, MarTech and complex data sources is explained.
Covering:
- What to consider when planning an integration with a DAM.
- Identifying the type of integration that is needed and avoiding pitfalls.
- Designing and documenting an integration between a DAM and multiple other systems.
- How to effectively define business rules, triggers, data flows, and field mappings.
- The importance of a holistic approach including planning for a future state.
- A blueprint for a successful integration project.
- Operational management best practice – exploring managing the entire lifecycle from development to updates.
