Measuring DesignOps’ value is complicated. Many practitioners will agree that quantifying their impact feels aspirational at best, and theoretical at worst. Anecdotal evidence and praise from partners (“I don't know what we’d do without you!”) is nice but doesn’t add up to proof that DesignOps delivers a sufficient return on investment.
So what to do?
Industry thought leaders Rachel Posman and John Calhoun present two novel frameworks that promise to revolutionize how to assess and communicate the return on investment in DesignOps.
Drawing from their forthcoming book, "The Design Conductors: Your Essential Guide to Design Operations," they present the "Jobs to Be Done" and "HEROES" frameworks.
These methodologies deliver a comprehensive and precise way to capture metrics that can be used to evaluate the return on investment from the multifaceted impact of DesignOps (and design). Data all stakeholders in the business need.
And then they show how, based on real world experience, the results can be applied to implement and prioritize future action.
Covering:
- The complexities of measuring DesignOps’ value.
- A broader, more nuanced, definition of value of DesignOps.
- Detailed explanations of the "Jobs to Be Done" and "HEROES" frameworks.
- Practical strategies for implementing and prioritizing new approaches to measurement.
- Value assessment: the organizational and outcome-driven influences that determine decisions.
As the design industry continues to evolve at pace assessing the return on investment becomes increasingly important, while the results generated can transform decisions on what to do next and in what order.
Done well, robust evaluation enables DesignOps to better demonstrate and enhance its strategic impact. An outcome top management in all organizations appreciates.
