Creative Operations San Diego 2019

Making Creative Work Better

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November 6, 2019

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Agenda

Agenda

Don't forget to check out our Pre-Event Tutorials taking place on Tuesday November 5!

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8:00am
Registration & Breakfast - Exhibition Opens
Morning Coffee Catch-up: 8:15 AM [optional] Gather with your peers, get acquainted and get the conversation going before the event kicks off. There is no need to RSVP in advance, simply arrive at 8:15am, grab a coffee and meet your fellow attendees! 
 
9:00am
Welcome from Kevin Brucato, Prudential
Conference Chair
Kevin Brucato, VP Creative Operations, Prudential
 
9:10am
Keynote: Heart Meets Head: How Data-Driven Creative Destroys Operational Silos
We're on the verge of the biggest shift in advertising since television. The work of a creative used to occupy just the time between a planner's brief and a media buy. It’s all changing – fast. The creative process is evolving - more like jazz, less like a guitar solo. We discuss how the rise of...
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Speaker
Jeremy Carson, Creative Director, Saatchi & Saatchi
 
9:40am
Getting Video Right: How to Create Authentic Content
In this session, Audi’s Video Creative Director explains a) why we should forget the old rules of TVCs (television advertising), b) how to build brand love, and c) how to target the right audience. When it comes to video content, one size doesn’t fit all platforms, and getting the right message t...
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Speaker
Nicholas Kleczewski, Video Creative Director, Audi
 
10:10am
Spilling the Popcorn - How to Manage the Growth of your In-House Agency
Cineplex's theatres and location-based entertainment venues see over 70 million guests through their doors annually across Canada. With so many guests and business needs, the demands of the Creative Services team are ever-changing, with just about as many plot twists as the latest Hollywood block...
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Speaker
Mike Lucas, Design Director, Cineplex
 
10:40am
Refreshments & Visit the Exhibition
 
11:20am
Perfecting the In-House Process: why more and more people are doing it…and how
The trend of ‘in-housing’ creative operations is only building in momentum. What’s driving this movement away from the traditional agency structure? How can in-house teams position themselves as strategic partners, recognized as able to drive operational excellence across the entire creative func...
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Moderator
Kevin Brucato, VP Creative Operations, Prudential
Panelists
Wynter Blanquet-Warren, Director, Creative & Business Operations, Walmart
Amy Strickland, Head of Marketing Operations Consulting, Cella
Alice Wang, Director, Creative and Global Site Operations, Walmart
 
12:20pm
The Power of Role Clarity to Improve Efficiency and Foster Positive Collaborations
In this session, Pandora’s Senior Creative Operations Director will share how using the DACI decision model (Driver, Approver, Contributor, Informed), a.k.a RACI, to define roles can increase efficiency, foster more positive collaborations, improve communication, and even help with the business c...
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Speaker
Kate Sullivan, Creative Operations Leader, Led Creative Operations for Pandora/SiriusXM
 
12:50pm
Lunch and Visit the Exhibition
1.20pm - 2.10pm: Roundtable Discussions - Choose your Topic... 
  • In-house Chargeback Models - Do they work & what's your setup
  • Career Pathing in Creative Operations: Where are we? Where do we need to go?
  • Strengthening Relationships with Your Partner Teams 
  • A...
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2:20pm
What Should be in Your Technical Toolkit?
There is no one technology that will solve all of your Creative Operations needs.  Rather, the most sophisticated enterprises are building a toolkit of best-of-breed technology solutions. In this session we’ll talk with the technical experts to figure out which types of tools should be in your to...
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Moderator
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Panelists include
Robert Berkeley, CEO and Co-Founder, EKCS
Michael A. Snow, Director of Product Marketing, Extreme Reach
 
3:20pm
Writing Creative Process from the Ground Up: What You Can Do in a Year & How
In this session, Riot's Creative Services Director will talk about the journey of writing creative process from the ground up. She will share her experience of building communication across multiple departments locally and globally (including vendors) to streamline workflow and increase productiv...
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Speaker
Kelley Correia, Creative Services Director, Riot Games
 
3:50pm
Refreshments & Visit Exhibition
 
4:30pm
Interactive Workshops
Choose from the below:
  • Metrics Matter: Let’s Build a Killer Plan
  • Can Agile Live Up to Its Hype In-House?
Workshop leaders
Amy Strickland, Head of Marketing Operations Consulting, Cella
Sophy Regelous, Managing Director, Cella
 
5:30pm
Join us for Drinks on the Terrace
Celebrate the close of a successful event at the drinks reception. It's a great opportunity to wind down at the end of the conference and continue to talk to exhibitors, catch up with colleagues and enjoy the buzz of the fantastic exhibition.
 
6:30pm
7:00pm
LeapPoint's Creative Operations San Diego After Party
LeapPoint invite you to head over to their after party at The Deck at Moonshine Flats to mingle with fellow DAM enthusiasts or just have a beer, enjoy the music and enter their grand prize giveaway.
Kindly sponsored by:
 
10:00pm
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November 6, 2019

Hilton Bayfront Hotel

Agenda

What others say

Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.

Brittany Harman
Reebok

"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"

Heidi Richert
3M

This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.

Kelly Borghello
Capital One