Creative Operations San Diego 2019

Tutorials

Our pre-event tutorials offer a chance to gain in-depth knowledge in an intimate, workshop-style environment. We keep the group sizes small to ensure that the experience is as hands-on and rewarding as possible. Lasting 3 hours, these are excellent opportunities to learn from industry professionals and immerse yourself in Creative Operations before the event kicks off the following day. 

Places are limited so early booking is advised!

Problem Solving: ‘The Calamity Company’

Tuesday November 5, 9:30 am - 12.30 pm

This tutorial will take you on a guided tour through The Calamity Company, a fictitious company plagued with many of the symptoms that most organizations struggle with: work coming in from all directions, no clear project ownership or due dates, minimal data to support their frustration, and more.

In this session we will explore the fundamentals required to help drive operational excellence and solve The Calamity Company’s problems.

Designed to empower everyone working in Creative Operations to gain efficiencies in their workflow, you will learn how to identify bottlenecks, standardize your process and leverage key metrics to showcase your team’s value.

Topic highlights include: 

• Identifying blind spots 
• Setting up intake process to yield actionable insights
• Resource Planning and Optimization
• Metrics and final dashboards

Tutorial Leader

Kevin Brucato, VP, Creative Operations, Prudential

How the Creative Team Can Stack The Odds In Their Favor

Tuesday November 5, 2.00pm - 5.00pm

Senior leaders of in-house agency and creative departments must expand the tools their teams use - how else can they deliver greater value to their companies? 

But the tools must be the ‘right tools’. They must deliver greater efficiency and lower costs. They must improve communication and ensure assets are more easily controlled. They must support the creation of precisely targeted promotions. They must make it easy to utilize actionable data, relevant metrics and feedback-generated improvements. They must increase the reach of available resources and ensure remote team members are integrated, seamlessly, into the daily workflow.  

Without a strategic approach it can’t be done. Communication across multi-disciplinary departments will not be optimally effective. The cost of deliverables will increase. Time to market will take too long.  

Join this tutorial and take time to plan out your stack. Make sure it aligns with your own, unique, strategy. Make sure you are future proofed for all eventualities - flexible and ready to pivot when necessary.

Tutorial Leader

Sophy Regelous, Managing Director, Cella, and David Iscove, Technology Practice Lead, Cella

Pricing