Mike Lucas is the Design Director at Cineplex - a Canadian entertainment company that welcomes over 70 million guests annually through its circuit of theatres and location-based entertainment venues across Canada. Mike leads the multi-disciplinary in-house design team as it works on creative for virtually every touchpoint of a guests experience at each of its locations. From tactical to brand storytelling, and from print to those enormous movie screens, his team creates it all. Mike is passionate about in-house agencies and the substantial brand work they can bring when they're set up for success. He believes that the thoughtful integration of brand and storytelling, user interactions and a dash of the latest technologies can create marvellous brand experiences for all.
What others say
Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.
"Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!"
This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.