Creative Operations San Diego 2019
Keynote: Heart Meets Head: How Data-Driven Creative Destroys Operational Silos
We're on the verge of the biggest shift in advertising since television. The work of a creative used to occupy just the time between a planner's brief and a media buy. It’s all changing – fast. The creative process is evolving - more like jazz, less like a guitar solo.
We discuss how the rise of data-driven creative is turning the old ways (plan, create, analyze) into a new, cohesive process that brings subject specialists together - with creative operations at its center. It’s a non-linear future that beckons.
Operational silos will cease to exist, nostalgia will be forgotten and egos discarded…
What others say
Opened my eyes to opportunities for improvement and really exposed blind spots…I feel confident I can get what I need from co-workers and senior teams to succeed in my role.
Excellent opportunity to network and brainstorm with peers facing similar challenges in this space!
This is an ideal opportunity to learn how others are tackling the operations in their company, be thought partners and share learnings.