September 4 - September 25, 2025
Introducing your Course Leader
John Horodyski, Executive, Marketing Technology, DAM, and Metadata
John Horodyski has executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, and Marketing Operations.
John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, Retail, Media & Entertainment, the Pharmaceutical industry, and Insurance.
John is also an Adjunct Faculty member at San Jose State University where he teaches a graduate course in Digital Asset Management (DAM) for 18 years.
In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire, and MarTech. In May 2016, John published the book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” John's new book, “Metadata Matters” was published in April 2022 by Taylor & Francis.