DAM and Artificial Intelligence (AI)

Registration for this series includes access to all sessions to view live and watch again on demand.

Session 1: Metadata is the Foundation for AI
Thursday September 4, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

To prepare for AI work, we must determine what metadata fields and relationships are appropriate for AI integration. This session will focus on how to leverage meaningful public domain data (e.g. color, shape, sentiment) and other business-centric data (e.g. product hierarchy, ingredients, etc.) to contextualize and categorize data within your DAM’s digital assets.

Speakers:

John Horodyski, Executive, Marketing Technology, DAM, and Metadata

Session 2: AI Powered Visual Search for DAM
Thursday September 11, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

This session will focus on how AI-powered image search improves discovery and findability of a desired image or video. Using AI-powered image recognition in DAM has the power to appraise and determine the probability of finding other images featuring similar content to what was sought. The benefit: you can discover previously unknown images. Such searches can work alongside current metadata-based searches.

Speakers:

John Horodyski, Executive, Marketing Technology, DAM, and Metadata

Session 3: DAM Automated AI Asset Tagging
Thursday September 18, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

How AI technologies are able to help automate tasks such as tagging, categorizing, and describing digital assets – applications that optimize asset ingestion, saving time and money. With auto-tagging and AI technologies, the DAM solution does the tagging using image scanning, facial recognition, and relevant keywords.

Speakers:

John Horodyski, Executive, Marketing Technology, DAM, and Metadata

Session 4: DAM and Generative AI Workflows
Thursday September 25, 2025
8AM PDT / 11AM EDT / 4PM BST / 5PM CEST

How generative AI makes DAM more efficient and user friendly by fostering collaboration within and among teams, by personalizing recommendations, and by exploiting opportunities for content discovery. AI-powered tools can optimize opportunities for WIP asset iteration and generate brand consistent content based on location and/or audience – as well as many other elements.

Speakers:

John Horodyski, Executive, Marketing Technology, DAM, and Metadata