DAM Europe 2020

The Art and Practice of Managing Digital Media

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John Horodyski

Digital Strategy Leader

John has executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, Analytics, and Marketing Operations.

John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance.

​John is also an Adjunct Faculty member at San Jose State University where he has been teaching a graduate course in Digital Asset Management (DAM) for 15 years. In addition to regular training and public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. In May 2016, John published the book “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth”. John's new book “Metadata Matters” was published in April 2022 by Taylor & Francis.

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The Amba Hotel Marble Arch, London

What others say

HS DAM events are really the one place to go for getting profound insights in status quo and trends in DAM industry. Very enlightening and inspiring!

Folke Wulf
Richemont Intl. SA

HS DAM events provide me with the opportunity to continually be on the cusp of DAM and the ongoing evolution, management and opportunities available and ensure we're on the best path for us going forward.

Carolyne Larkin
Travel Counsellors

The HS DAM Europe Conference has provided me with a great view of what the DAM industry looks like today. Which is exactly what I need to make an informed system choice. 

Wouter Fransen
Oxfam