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DAM Europe 2020

The Art and Practice of Managing Digital Media

Kerry Gilzene

Regional Digital Engagement Lead

Abbott Laboratories

Kerry’s experience covers 25 years of leadership positions within strategic marketing (Global Marketing, GSK Biologicals, Category Lead Consumer Brands), Global Marketing Operations (Director, Theramex), Pharma Consultancy (MD Across Health) and Agency Leadership (MD, Cline Davis Mann, Omnicom, VP Ogilvy Healthworld (Asia Pacific), and has been a lecturer at the University of Brussels PHARMED Faculty.
 
More recently with Abbott Laboratories , Kerry leads Regional DAM, CRM and Digital Engagement Teams across HCP also Consumer segments across EURISA.

He would describe himself as being very pragmatic in his approach, and enjoys finding the shortest most efficient way to help teams achieve their objectives – while having one eye on future possibilities and new ways of doing things.

Kerry holds a Bachelors in Biochemical Engineering, and Post Graduate Diplomas in both Strategic Marketing and basic Mandarin.

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