James has spent 30 years in the media, travel, art and now pharma digital asset landscape, both in the UK and USA.
Having spent 2 years working at Fox Broadcasting in Los Angeles, James returned to the UK and became the DAM Manager at Art Fund, a fundraising charity for works of art, to collaborate with business owners to maximize the use of assets across a range of deployments.
In 2020, James joined the DAM team of Lisa Grimm at Novartis to improve content delivery with a focus on simplification, time to market and cost effectiveness for all markets globally.