It's 2020 - time to reconsider your DAM and content experience investment.
Today, experience is at the heart of the relationship between people and brands. The challenge marketing faces is to produce content that connects, informs, entertains and inspires customer experiences. This paradigm shift for DAM means brands, agencies and marketing have moved past content-as-assets and into content-as-stories.
We will explore the powerful shift into storytelling that is forcing changes on DAM.