Digital assets are used across a myriad of marketing channels: the Web, mobile applications, e-mail, video channels, and social media. This panel session will explore how DAM vendors are expanding their tools to integrate with the broader MarTech ecosystem, and in particular, the use of digital assets in downstream digital marketing applications. We’ll look at integrations with WCM, campaign tools, and various social media channels.
DAM and Marketing Automation
Moderator
Panelists include