Marketing specialists constantly face challenges to achieve more with less time and deliver personalized content at scale worldwide. They need to find a way to bridge the gap between corporate and regional marketing teams enabling everyone, including their agency partners, to work smarter, not harder. In this presentation we’ll demonstrate how you can dump your spreadsheets while still having full visibility and access to campaign plans and content assets, so that you can improve content effectiveness and re-use. By starting to implement effective workflows you can speed up time to market and optimize marketing efforts.
Speaker
Ted Lesher, Managing Director, BrandMaker
