2018 Events

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The Henry Stewart DAM Webinar Series

Henry Stewart is developing a wide range of live, interactive complimentary webinars for our DAM community. Each webinar will last 45 - 60 minutes and include time for questions. Details on our upcoming webinars are posted below.

Remember: you can catch up on all of our past webinars with our archived recordings.

Upcoming webinars:

 


 
Sustaining Brand Beyond Day Two: A New Approach to Modern Brand Governance using DAM
 
Tuesday January 23

9AM PST / 12PM EST / 5PM GMT / 6PM CET

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Despite an organization’s best efforts, 70% of rebrands dissipate within 18 months due to a lack of engagement beyond launch. Following an iconic brand refresh in June 2016, Kelley Grover, Senior Global Brand Manager at Deloitte, wasn’t about to let that happen.

In this webinar, hear how Deloitte’s brand-centric DAM system, Brand Space, is facilitating a new approach to brand governance. From constantly evolving guidelines and applications to the sharing of best practices, Brand Space continues to evolve to better meet marketers’ and practitioners’ needs, making using the brand as creatively and consistently as possible cross border seamless for its users.

Register to see how Deloitte is keeping this momentum going. In Kelley’s own words “if we’re still doing the same thing in two years’ time, then we won’t be here.”

Speakers: 
Kelley Grover, Senior Global Brand Manager, Deloitte
Gabriel Cohen, Chief Marketing Officer, Monigle

Moderated by: 
David Lipsey

      

Sponsored by:


BEAM (Brand Engagement and Asset Management) is a brand center empowering a new breed of brand concierge. Powered by brand experience agency Monigle, BEAM is built by brand experts, for brand experts. Join a community of brand leaders from the likes of Deloitte and Carnival who are rewriting the textbook for a new enlightened approach to brand governance.

https://beam.monigle.com

 


 

DAM Creative Empowerment – Demand What You Bought
 
Wednesday April 25

9AM PDT / 12PM EDT / 5PM BST / 6PM CEST

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Buying enterprise level DAM software is a unique challenge. It requires a high degree of IT knowledge to understand the technical requirements that goes into the implementation, yet it’s procured for people with little technical knowledge; creatives. Creatives typically have a minority voice through the buying and implementation process and consequently are often disappointed with the end result, as what they were told they were getting is often unclear, misleading, not particularly helpful to their day-to-day needs, or not even possible. But, creatives and end-users in general do have a voice – a critically important voice that in many respects determines the ultimate success or failure of the DAM initiative itself. As DAM becomes more pervasive and technologically complex, users will need to exert their voice to ensure they’re getting what they need and what they’re paying for. 

This webinar will focus on how creative users can be clear from the beginning about their requirements and how to vet potential vendors to ensure they purchase the right solution. It will also explain some key actions necessary during the implementation stage to ensure that when the DAM is rolled out that marketing, IT and creatives are all happy. 

 

Speakers: 
Francisco Ruiz, SVP Practice Development, EMMsphere
Amanda Eldridge, Director – Alliances US, censhare

   

Sponsored by:


censhare’s universal, smart content management software supplies a content and marketing platform to global brands. The best-of-breed applications for collaboration, DAM, PIM, omnichannel CMS and MRM create time relevant digital experiences from real-time information. Information centric business processes supply employees, partners, customers and prospects, wherever and whenever required, without media or process gaps with the content they need.

www.censhare.com


www.emmsphere.com