Creative Operations New York 2023

Making Creative Work Better

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Agenda

Agenda

View the Agenda below. Click here to see the Agenda-at-a-Glance across the four co-located events; Design Operations NY Creative Operations NY, Photo Studio Operations NY, and Creative Production NY. Learn more about the Access All Areas pass here.

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8:30am
Registration and Breakfast - Exhibition Opens
Start your day with a bite to eat and a chance to visit the exhibition.
 
9:30am
Welcome to Creative Operations New York 2023
Conference Chair
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
 
9:45am
Busting Bias in the Creative Process
In 2022, more than half of the Cannes Lion award winners, across all categories, had diversity, equity, and inclusion at the heart of the work. In this interactive 30-minute power talk, creative teams will gain the know-how to deliver stronger, more authentic narratives in their creative executio...
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Speaker
Ali Hanan, CEO, Creative Equals
 
10:15am
Building the Plane While Flying...
Join The Home Depot team to hear how they navigated the challenge of shifting from channel-specific creative and marketing execution to an omnichannel approach - operationalizing the strategy into action by building and connecting:
  • Process
  • Structure
  • Technology
  • ...
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Speakers
Stacie Santana, Sr Director Creative Services & Operations, The Home Depot
Barbara Vining, Director, Operations Process, The Home Depot
Colleen Strouse, CPMO Senior Manager, The Home Depot
 
10:45am
Unlocking Content for Scale with AI
The market for content has never been bigger and timelines have never been smaller. Solution? Wayfair comes with a new way to utilize AI, to scale work & decrease timelines in order to meet the demand across various channels. 
Speakers
Santiago Gonzalez, Sr Creative Operations & Marketing Leader, Keurig Dr Pepper Inc
Misti Vogt, Head of Customer Success, Orange Logic
 
11:15am
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Ops Professionals.
 
11:55am
Defining the Value of the In-House Agency
With so many organizations dependent on their internal creative teams for marketing, advertising, communications, PR, and now media, it’s surprising that more in-house agencies do not have a way to value their services to the business. Aleka Sansom, Executive Creative Director of Vanguard’s in-ho...
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Speakers
Aleka Sansom, Executive Creative Director, Vanguard RHC
Andrea B Ruskin, Partner & Strategic Advisor, Blum Consulting Partners, Inc.
 
12:25pm
Five Key Lessons Helping Creative Teams Transform
Elevating a brand through creative requires excellence in multiple areas:
  • Developing and executing breakthrough creative content
  • Consistent on-time delivery at high volumes
  • Effective spending and resourcing
Developing these capabilities requires transformatio...
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Speaker
Nick Zappas, Director of Project Management, Walmart Creative Studio
 
12:55pm
The JPEG is Dead - How Immersive Technology is Changing Brand Experiences
Today your phone can display graphics better than 3D animated movies in the 90s. Nearly all consumer hardware with a display also has advanced graphics processing capabilities. We preview Amazon items in our home using augmented reality, try out makeup from L'Oreal using a camera filter, interact...
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Speaker
Nate Essin, Metaverse Practice Leader, Aquent Studios
 
1:15pm
Lunch & Visit the Exhibition
Time to have some lunch and visit the exhibition. See you back at 2:25 PM for the afternoon sessions!
 
2:25pm
Building Creative Tenure
The renaissance in brand culture has emphasized the benefits of having an internal creative team. Their value has moved beyond cost containment. It includes:
  • The advantages of a dedicated, always-available, team
  • Direct access to the product and marketing groups; permanently focu...
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Moderator
Roger Hyde, FMR Head of Creative Services & Advertising
Panelists
Jerry Melichar, Managing Director of Operations, VMLY&R
Angel Maldonado, Director, Creative Marketing, Yelp
Jonathan Davis, VP Brand Creative, A+E Networks, A+E Networks
Sarah Juselius, Sr. Director of Creative Operations, DraftKings
Ai Kurobe, Creative Director, Deloitte Digital
Samantha Brown, Senior VP, Creative Services Division, Solomon Page
 
3:10pm
Streamlining Your End-to-End Workflow: Leveraging Data and Integrations
Discover how to effectively navigate the increasing complexity of end-to-end e-commerce workflows as content creation accelerates. Get some valuable insights on:
  • Leveraging integrations to enhance workflow value
  • Collecting and utilizing data to optimize processes
  • Transi...
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Speaker
Dagbert Sansen, EVP, Business Development, ICP
 
3:30pm
Networking & Visit the Exhibition
Your chance to visit the exhibition and network with your fellow Creative Ops Professionals. 
 
4:00pm
How to Keep Your Creative Teams Motivated
Even without the incentives common in for-profit companies Kate Schmieding runs a creative department of Civil Servants. That means no bonuses, no stock options, no fast promotions, and no all-expenses-paid trips to Disney – not sour grapes, just public sector, ‘it’s the taxpayers’ money’ reality...
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Speaker
Kate Schmieding, Creative Operations Director, Office of General Services | Media Services
 
4:30pm
Navigating AI: Exploring the Opportunities and Challenges of AI in Creative Operations
AI has become a ubiquitous topic of conversation, sparking both curiosity and concern. In the world of Creative Operations, generative AI tools are already starting to impact how creative is produced, and the impact on the operations side is likely to be even more profound in the coming months. B...
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Moderator
Nish Patel, The Creative Ops Podcast
Panelist
Michael Francello, Head of Generative AI Sales, Getty Images
David Iscove, Creative Technology Practice Lead, Cella
Juliana Vail, Technology Leader & Consultant
 
5:15pm
Drinks & Networking
Continue networking, sharing ideas and celebrate a great day at the official drinks reception!
Kindly sponsored by:
 
6:00pm
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THIS EVENT HAS NOW ENDED

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Agenda

What others say

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin
Reingold