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Pre-Event Tutorials
Further your Creative Operations education with our exclusive Pre-Event Seminars taking place on May 24, 2023. Places are limited so we recommend booking soon to avoid disappointment:
Wednesday May 24, 9:30am - 12:30pm
- Rewiring the Creative Process for Inclusion with Creative Equals
Wednesday May 24, 2:00pm - 5:00pm
Rewiring the Creative Process for Inclusion
Wednesday May 24, 9:30am – 12:30pm
Did you know that in 2022, over half of the Cannes Lion Award winners, across all categories, had diversity, equity, and inclusion at the heart of their work? It’s clear that inclusion is not just a moral imperative, but also a strategic advantage in the creative industry.
To start, we have to recognize our own biases so we can begin to rewire our creative process and tell fresh, compelling stories that resonate with all our audiences.
Join us for a dynamic DEI workshop that focuses on understanding the creative process and
incorporating inclusion-first thinking. Through interactive discussions, we will explore how to rewire the creative process to produce authentic, inclusive content that deeply resonates with our audiences.
We will dive into the world of bias and privilege, examining how they manifest in stereotypes. We’ll then examine examples of both problematic and positive work and deconstruct where bias may have entered the creative process.
Finally, we’ll unpack the briefing process for inclusion and identify strategies for creating an inclusive environment where everyone’s voice is heard. Through this interactive workshop, you’ll gain valuable insights into how to create work that authentically reflects our diverse society and connects with audiences in a meaningful way.
Join us and learn how to incorporate inclusive practices into your creative process.
Session Leader:
Ali Hanan, CEO, Creative Equals and Debbie Tembo, Inclusion Partner, Creative Equals
Achieving The Optimum Framework for Measuring Performance in Creative Operations
Wednesday May 24, 2:00pm - 17:00pm
In this extended working session, Cella's creative and marketing operational experts will share best practices around identifying the must-have metrics, aggregating the data to support those metrics, and the importance of data visualization to foster a culture of continuous improvement and elevate the voice of creative operations to inform and support strategic objectives.
Declaration of interest and undertaking: This tutorial makes extensive reference to Cella’s technology and what the company has learned working with its clients.
Covering:
- Performance Data: The foundation for assessing operational efficiency and efficacy
- The ‘must-have’ metrics
- The practical art of aggregating data
- Identifying the optimum data set – enough but not too much
- Creating pathways to ensure you have the metrics you need
- Reporting and communicating results – including:
- Data Visualisation
- Exception and out-of-trend reporting
- Using data analysis to ensure creative operations informs and supports strategic objectives
- How a well-structured metrics strategy helps create a culture of continuous improvement throughout the organization
Session Leaders:
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New York Hilton Midtown Hotel
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