Roger Hyde started his 30-year career in advertising at Young & Rubicam, where he began producing and ultimately directing TV commercials in the USA, Europe and South Africa. He joined DIRECTV during its most significant subscriber growth period and transformed the creative services and brand integrity group into a self-sufficient in-house brand design agency, production company, animation studio and post-production facility. Hyde led all customer-facing creative marketing communications in support of growth, retention, original content and upgrade marketing targets. In 2009, he deployed a print and digital in-house agency dedicated to multiple sales channels including B2B, residential, consumer electronics, telco and affinity partnerships.
Post-acquisition, as an officer of AT&T, Hyde’s management, leadership and creative strategy responsibilities included on-air, off-air, social media, print and interactive advertising for video, voice and broadband services, as well as producing the annual, #1 trending, pre-Superbowl media extravaganza: Super Saturday Night, featuring sold-out live performances by Taylor Swift, Jennifer Lopez, the Foo Fighters, Lady Gaga and others.
As a Senior Advisor for McKinsey & Company, Hyde currently consults for brands who are building, expanding or optimizing in-house agencies and creative orgs. He also participates on multiple in-house agency best practice panels, keynotes and industry reports and his cumulative body of work has garnered more than 250 local and international awards including Cannes Lions, Clio’s, Promax and the 2017 IHAF In-house Agency of the Year.
Hyde held a board seat with Promax for 8 years. He is currently an active member of the In-House Agency Forum, the Academy of Television Arts & Sciences and an adjunct Professor at New York University.
Areas of expertise
• Tenured In-house Agency specialist
• Deploying & retaining high-functioning creative orgs
• Optimizing creative performance cultures
• Building agile creative workflows and critical systems
• Brand integrity and compliance
• Large-scale live media events
