Creative Operations New York 2023

Making Creative Work Better

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Santiago Gonzalez

Sr Creative Operations & Marketing Leader

Keurig Dr Pepper Inc

Santiago Gonzalez is a Sr. Creative Operations and Marketing Leader with Keurig Dr.Pepper. He oversees a DAM team that supports over 125 brands under the KDP banner. In addition, Santiago is responsible for the overarching design of the marketing workflow to expedite the go-to-marketing strategy. Charged with a focus on expanding the Creative Tech Ecosystem, he’s been a thought leader in the impacts of Ai within DAM for Creative, Marketing and Ecomm.

Santiago’s background includes spending 12+ years at organizations such as Wayfair, Netflix, Amazon and VICE.

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New York Hilton Midtown Hotel

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HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

HS Creative Operations events are not only insightful, but a great way to connect and network!

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Saatchi & Saatchi

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

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