Creative Operations New York 2023

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Navigating AI: Exploring the Opportunities and Challenges of AI in Creative Operations

May 25, 4:30 PM EDT

AI has become a ubiquitous topic of conversation, sparking both curiosity and concern. In the world of Creative Operations, generative AI tools are already starting to impact how creative is produced, and the impact on the operations side is likely to be even more profound in the coming months. But what does this seismic shift mean for the future of our profession, and how can we prepare ourselves for the changes ahead?

In this fireside discussion, our panelists will share their perspectives as they and indeed we all seek answers about the impact of AI on Creative Operations, exploring topics such as:

  • How to approach AI, what's fueling excitement and concern
  • How Creative Ops may evolve as more AI capabilities are deployed
  • And, the questions and discussions to have as we invite AI into our teams, tech stacks, and processes

Whether you're a seasoned Creative Ops professional or just starting out in the field, this panel is a must-attend event for anyone interested in navigating the impact of AI on the future of creative workflows.

What others say

HS Creative Operations was a great chance to see people in person again, focus my attention on the presentations, and see how other agencies are tackling today's issues.

Dan Dove
IMF

HS Creative Operations events are not only insightful, but a great way to connect and network!

Alicia Jacolow
Saatchi & Saatchi

It was so easy to connect with the presenters - having some one-on-one time with them where I could ask specific questions was incredible!

Scott San Martin
Reingold