Last year, to better support our global network, VCCP launched Faith, an AI agency fully dedicated to embracing AI, with all its potential to supercharge the creative process.
We called the agency 'Faith' because we believe AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination. And it has already had a huge impact on the agency.
Dan Montalbano, Global Head of Operations, VCCP discusses three ways in which AI has already changed the game for VCCP.