DAM Europe 2024

The Art and Practice of Managing Digital Media

27 - 28 June, 2024

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Campaign Management and Delivery: Harnessing the Power of DAM Metadata

28 June, 12:00 PM
  • Commercial product data and the value of integrating this into DAM taxonomy.
  • Maximising the asset lifetime using cast lists and metadata for photography assets.
  • Enriching the user journey with key identifiers across campaigns, solutions and stories.
  • Naming conventions – how these differ between official and colloquial campaign referencing.
  • Metadata excellence and how to integrate this into everyday colleague workflows.
  • API capabilities to create a seamless metadata experience between user platforms.
  • AI and its role in metadata evolution.

Moderator

John Horodyski

Digital Strategy Leader

Panellists

Ben Chan

Adobe

Dean Lafferty

Dunelm

Pam Young

Victoria & Albert Museum

27 - 28 June, 2024

etc.venues Bishopsgate

What others say

HS DAM events are a great way to connect with other global DAM users and innovators. Whether you are a DAM vendor or day to day user DAM Europe is a great networking opportunity to learn new things.

Heidi Hudson
The Kennel Club

HS DAM events provide me with the opportunity to network and get a flavour of products and plug ins being used and how people are integrating technology into their DAMs.

Matthew Percival
Historic Royal Palaces

HS DAM events are an invaluable opportunity to meet a wide range of DAM practitioners, futurologists, and deep specialists. You'll find parallels in industries you know and new concepts from industries you don't, that will make you question and improve your practice.

Steve Russell
The Royal Society