DAM Europe 2025

First Sessions Announced

We are busy developing an exciting agenda for DAM Europe 2025 so keep your eyes peeled for details. Register for the event to be the first to hear about new sessions and speakers!

Join the DAM community as a speaker or panel member.

Do you have a story you’d like to share with the DAM community? Do you have an example of best practice in digital asset management or related topics which you’d like to showcase at one of the Henry Stewart Events’ in-person events in Los Angeles, London, New York and Sydney?

We invite senior leaders and dynamic speakers to share their experiences in the digital asset management field to get in touch as we’d be delighted to hear from you. Help us to drive the future of knowledge and innovation. Help shape the conversation.

Please contact Christine Le Couilliard at christine@clecevents.co.uk.

In the meantime, check out the first 5 sessions confirmed:

Well-Brewed: How People, Process and Technology were Blended Together

Twinings and Ovaltine are two well-known global brands dedicated to enhancing authentic consumer experience.

Context:

DAM is a new addition to the business, bringing AI, automation, and integrations. While the technology has evolved, its core purpose remains the same – to store, find, and use assets efficiently. We recognised that the technology, metadata and governance must be well aligned with our real-world processes. We also knew that adoption (buy-in) throughout the organisation was necessary.

Challenges in deploying DAM across a distributed FMCG enterprise operating in multiple key markets include: 

• Local recruitment: empowering regional teams to drive adoption.
• Community of best practice: building an ongoing culture for content and DAM.
• Overcoming hurdles: governance, change management and proving ROI.

What we did and what we achieved:

• Adopted Innovative strategies that enhanced consumer engagement on a global scale.
• Used DAM to deliver a rapid response when one of the products gained unexpected momentum.
• Met the challenge of managing sudden content demands.
• Harnessed the power of DAM to quickly retrieve marketing assets.
• Created a great blend in the roles of people, process and technology.

What we plan to do next:

• More markets
• ‘Heritage’ 
• Product management’
• PIM and 3D

Adrian O’Meara, Global Product Manager, Digital Assets and Information, Twinings Ovaltine

Reckitt’s Heritage Archive: Digitising Assets for Better Access – A how we’re doing it case study

Reckitt, the health, hygiene and nutrition company behind brands Dettol, Durex, Harpic and many more, has a physical global heritage archive of over 83m3.

Over the past 24 months the archive has been through a huge transformation – the objectives: to save the collection and serve the business in the most effective way.

Challenge: with over 60 factories, laboratory sites and offices globally, access to a physical collection for all employees is difficult.

Solution: explaining how and why Reckitt’s collection has been digitised.

The future: describing the next steps in this mass digitisation and DAM project. 

Grace Chapman, Heritage Advisor, Reckitt

Taking Full Advantage of The Macro Trends - Six Reasons Why Your DAM is Even More Important in the Age of AI

There’s much talk about AI completely disrupting technology as we know it. 

DAM practitioners should see AI as an opportunity not a threat. DAM technology is well suited to helping enterprises take advantage of AI’s possibilities.

The story so far: how smart enterprises are using DAM to shape the future of digital operations, from enhancing collaboration, enabling personalized content strategies and managing omnichannel content at new scales.

What comes next: new applications of existing technology and new technologies being developed – what they will make possible.

Jarrod Gingras, Managing Director & Analyst, Real Story Group

Implementing a DAM System Helped Unify our Content Creation Pipeline - DAM as the Single Source of Truth

The Royal Armouries Museum is one of the oldest museums in the world. Throughout our history we’ve created a huge quantity of content. Now happily in the form of digital assets.

Over the past two years we procured a new DAM system to store these digital assets and be the single source of truth. 

We’ve integrated the DAM system with multiple websites and databases to help achieve both commercial and non-commercial goals.

A report of how we got to where we are now, covering:

• The procurement process.
• The problems that arose during the process.
• How our new DAM system has increased efficiency and productivity. 

Jacob Bishop, Senior Digitisation and IP Manager, Royal Armouries Museum

Optimising PIM and DAM Within the Content Supply Chain

It’s essential to get them working together – seamlessly.

Observation one: in today's dynamic digital landscape, effectively managing and delivering content across various platforms is crucial for success. 

Observation two: PIM and DAM are key components playing pivotal roles in this process.

• PIM systems focus on aggregating and managing detailed product information, ensuring consistency and data quality across channels.
• DAM systems can store and organize multimedia assets (including images and videos) facilitating efficient content distribution.

To meet the ever-evolving demands of content creation and distribution problem free interaction between these two crucial components in the content supply chain is essential. 

A fully integrated approach ensures that product data and digital assets are in synch which, in turn, enhances efficiency and maintains consistency. Complete alignment of the two systems both accelerates time-to-market and improves the overall customer experience.

Covering best practices for ensuring PIM and DAM interaction is both optimized for ‘The Now’ and ‘Future-Proofed to effectively respond to changing content demands.

Elisabeth Knulst, Managing Consultant, EMM Consultancy