DAM New York 2024

DAM and the Digital Experience

Back

Bringing it ALL Together – DAM, Product Content, and Customers

October 23, 4:30 PM EDT

How DAM Helps Build a Better Digital Shelf

How can digital assets and product content come together to create better downstream experiences for customers? A panel of experts provide the answers.

Covering:

  • How DAM can help adapt assets for downstream applications and channels.
  • Using DAM to support a complete end-to-end creative process.
  • Generating assets on demand and assembling compound (including extremely complex assets) on the fly.
  • Tailoring assets to customers – based on customer segments and in 1:1 marketing.

Every organization is promoting something – a product, a service, an idea, and marrying content to captivating visuals is instrumental in keeping your customers loyal to the brand.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US