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DAM New York 2024

DAM and the Digital Experience

Bringing it ALL Together – DAM, Product Content, and Customers

October 23, 4:30 PM EDT

How DAM Helps Build a Better Digital Shelf

How can digital assets and product content come together to create better downstream experiences for customers? A panel of experts provide the answers.

Covering:

  • How DAM can help adapt assets for downstream applications and channels.
  • Using DAM to support a complete end-to-end creative process.
  • Generating assets on demand and assembling compound (including extremely complex assets) on the fly.
  • Tailoring assets to customers – based on customer segments and in 1:1 marketing.

Every organization is promoting something – a product, a service, an idea, and marrying content to captivating visuals is instrumental in keeping your customers loyal to the brand.

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