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DAM New York 2024

DAM and the Digital Experience

Baking its First DAM + PIM – The Flowers Foods Experience

October 23, 2:40 PM EDT

When Flowers Foods decided on a combined DAM and PIM, stakeholders naturally wanted to explore both the software options and how the two worlds of DAM and PIM interrelate.

To balance the content in the PIM and DAM and lay the foundation for the customer journey, the content supply chain needed to be robust enough to deliver what was required: no less than a full-scale implementation.

This session explores the A-Z of all the initial steps of implementation based on the current and future needs of the organization. It highlights the importance of a) discovery and b) avoiding the pitfalls of delay and indecision.

 

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