The path to good DAM design begins with the realization that digital assets need to be identified, organized, and made available for discovery. It’s metadata that delivers that.
However, how it’s done MUST evolve in line with changes in societal, cultural, and business norms and it MUST do so in a respectful and inclusive manner.
Why does metadata matter?
It matters because it gives structure and meaning to data associated with all that we do in our business and personal transactions. It also records where your content came from and to whom it belongs, where your content is going, and how it may be used.
Metadata is the foundation supporting your content. It gives structure and meaning to all your digital assets.
The panel, moderated by John Horodyski, uses real life examples of metadata ‘in action’ to illustrate what constitute best practice:
- How what the organization is seeking to achieve affects how it structures its metadata.
- Integration and orchestration in a MarTech stack.
- AI, Misinformation and Disinformation.
- Diversity, Equity, Inclusion, and Accessibility (DEIA).
- How best to understand and be mindful of the people, processes, and technologies that may influence the transformation and end-goals you desire.
