DAM New York 2024

In today's digital landscape, a cohesive customer journey is not just desirable – it’s essential.

Marketing directors and DAM leaders, as digital creatives, must explore the intricacies of content orchestration and personalization, with a determination to uncover the strategies that ensure every touchpoint resonates with relevance and context.

Moving faster to market is now more important than ever, and customers expect just-in-time interactions.

DAM is not just an asset storage vehicle. It is an essential driver of content. It’s a top priority to craft personalized experiences, tailored to meet individual preferences and behaviors - that captivate and engage. 

Moderated by Liana Cave, Senior Director of Content Orchestration at Hilton, the panel will explore how to seamlessly orchestrate your content across multiple channels and learn why personalization is more than a buzzword. Personalization is the cornerstone of a successful customer journey.