As the namesake foundation for Jackie Robinson (the first African American to play in Major League Baseball in the modern era) the Jackie Robinson Foundation (JRF) is trusted with decades of historic photos, videos and memorabilia.
With just a small (but powerful) team, JRF needed to adopt a thoughtful and systematic approach to its DAM implementation. An approach that would ensure it met the foundation’s needs without imposing an unsustainable burden on its two managers.
La’Tonya Johnson, COO at the Jackie Robinson Foundation, describes the lessons learned and delivers helpful tips on implementing a large DAM with a small team. Including: how to:
- Take a phased, methodical approach to your DAM implementation.
- Create a strong DAM foundation that scales as you grow.
- Leverage AI to get value from your DAM quickly.
A must attend session for all organizations getting ready to implement or revamp their DAM.
