Reality one: Businesses must constantly evolve to stay relevant for customers, to take advantage of technical advances and to ‘stay ahead’ of competitors.
Reality two: The way content is consumed, produced, and distributed has changed and continues to change – at an ever-faster pace.
Reality three: A DAM system that was originally built to align with past workflows may lack the agility to pivot quickly to many of the new business requirements (or may require investment to be ready for them).
Reality four: The traditional scope of DAM – to maintain control of and to access digital assets – is being challenged by an ever-changing content supply chain.
No wonder many DAM systems, processes and ways of working must exert themselves to keep up.
This panel examines the implications of endeavouring to ensure that the content supply chain meets the needs of consumers – consumers who expect to be served content on-demand and personalised to them, delivered across multiple devices, and with payments using an ultrawide range of models.
Covering:
- How assets should be managed for streamlining use across systems – the need to support enhanced agility, interconnectivity and dynamic delivery.
- The importance of fast-turnaround content production relying on global collaboration whilst localising, personalising and repurposing digital assets for multiple markets.
- Why content owners need nimble systems, agile processes and specialised skill sets that match their changing workflows and “this month’s” business needs.
- Managing legacy systems whilst meeting new digital asset needs.
- The evolving role of metadata, especially AI-generated content to enrich, repurpose and target content.
- How global and remote DAM workflows are changing.
- The benefits and challenges of a ‘digital asset supply chain’ between primary content producers, brands and consumers.
- Rich assets vs content – how to attribute visual elements to the textual and personalisation driven variants.
- Alternative approaches to managing production and work-in-progress digital assets vs archives.
