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DAM Leadership - Course Summary
Session 1: Foundations of DAM Leadership
- How to lead as a Product Manager
- How to understand, define, and express DAM’s role
- Understanding, defining, and communicating where you intersect and align with creative, product, and business operations
- Developing “talent strategies” within the DAM discipline, and beyond
Session 2: Mastering DAM Information
- Understanding how your assets and metadata fit into the larger content, product, and/or information cycles of the organization
- Managing what you control within the integrated landscape of information and technologies that drives your business, and influencing successfully beyond that
- Keeping DAM relevant and in demand
- Understanding where rights information intersects with DAM
- Mapping and understanding information flow (into and out of DAM)
- Learning how to talk about the value of information
- What skills are needed for successful DAM information management
Session 3: Operational Effectiveness
- IT/Technology alignment and delivery, e.g.:
- Service levels and support;
- Disaster recovery and business continuity;
- Update/upgrade vs. product replacement; and
- Technology talent strategies
- A broad range of metrics and measurements – operational and business
- The always evolving larger content and integration landscape
- Benchmarking, and how to define success criteria
Session 4: Presence, Governance, and DAM Executive Engagement
- DAM advocacy, presence, and sense of value
- Executive engagement – what, when, and how
- DAM’s many roles in Risk Management
- Risk management for DAM
- Tactical, operational governance
- Strategic governance for the business