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DAM Essentials: Technology and Practice - The Foundations

Digital Asset Management is an increasingly important and expanding discipline. The associated technology is proliferating rapidly. A common understanding of the foundations on which all else rests is essential. This four-part series takes apart the nuts and bolts of DAM. It covers what DAM is, how it really works, best practice, technology and how our organizations can reap its benefits.

Sign up for this course and receive the following...

  • Four detailed sessions about what DAM has evolved into in 2023, as a practice and as a technology 
  • Teaching by the world's leading DAM expert Theresa Regli
  • Each session is 75 minutes
  • Including 25 minutes of Theresa answering participants' questions on challenges they have faced

Pricing

Fees for the 4 part course in US Dollars: $299. Click here to register

Fees for the 4 part course in Pound Sterling: £235+VAT. Click here to register

Theresa Regli introduces the series

About the series

Whether you’re new to DAM or looking to re-acquaint yourself with the technologies, or wanting to get all your colleagues on the same page as to what DAM is and what it’s for, this in-depth webinar series is for you. It helps participants gain a comprehensive understanding of DAM. 

This series is appropriate for those new to DAM, selecting a DAM system, end-users who want to have a deeper understanding of the different things a DAM system can do, and technical implementers who want a better sense of a system's capabilities. Tailored in particular for marketers and content developers who want to be empowered with the knowledge of how DAM technology can improve their situation, this webinar series will help you better identify and communicate your needs, whether you already have a DAM system or are looking to select one.

Schedule

For a full breakdown of each session, please click here.

Session 1: DAM in 2023: The Technology and The Practice
Session 2: DAM Implementation, Staffing, and Governance Scenarios: When, Where and How to Employ DAM
Session 3: Enterprise DAM and the Content Hub Revolution
Session 4: The DAM Vendor Marketplace, and how to approach selection, upgrade, or replacement

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