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Mastering 'The Realm of Rights' - Course Summary
Session 1: Why Track Asset Rights?
- What is the commercial purpose?
- Documenting what’s needed
- Demonstrating return on effort. Estimating and justifying costs
- The role of the DAM Manager
Session 2: Types of Rights Information
- Term, Territory and Media
- Documentation for Locations and Individuals (including minors)
- Text, sound and visual
- Real-world examples and the challenges they can present
Session 3: Going Deeper into the Rights
- The many types of elemental rights that can pertain to an asset
- Practical guidance on re-use of assets
- Undertaking "risk assessment"
- Standards and Best Practices in rights clearance
- Granting and acquiring licence rights – jurisdiction and enforcement
- How rights information can change – with and without being documented, before and after acquisition or disposal
Session 4: Can you Store Rights Information in your DAM?
- How best to do it is the challenge
- Who should be a stakeholder?
- How to evaluate alternative ways of working with your assets and rights information
- Options to store and access rights information - simple and more advanced solutions - the pros and cons