On-Demand Content

Keywording Content for Inclusion and Accessibility - Course Summary

Session 1: The Changing Landscape of Content Creation 

• The main concepts behind today’s social & cultural landscape.
• Trends
  • What the research reveals 
  • Global trends
  • Key changes and developments influencing content creation
• Real world examples from advertising
• What the future holds; how to respond:
  • Content creators 
  • Managers of digital content?

Session 2: Creative Content and Inclusion 

• How language reflects and shapes society
• How to ensure we are being inclusive in our Keywording, Brand Messaging and Content Creation 
• The main challenges facing content managers
• The responsibility we have to produce content that is representative and inclusive

Session 3: Creative Content and Accessibility  

• The user search experience
  • Making search systems more accessible. From the user interface to the Keywords applied to images – it all affects the user experience
  • Insights from leading Accessibility Advocates on how to make content truly accessible in digital search systems by the application of Alternative Text and other methodologies

Session 4: Futureproof Keywording

• Putting it all together: the content creation process end-to-end
• The touchpoints, the framework, the new challenges and solutions that deliver “Futureproof Keywording”