Festival of DAM

A celebration of all things DAM

Agenda

All session timings are in Eastern Daylight Time (EDT)

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10:00am

Join Industry Lounges & Visit the Exhibition

Visit the exhibition, plan your day and attend the Industry Lounges

11:00am

Main Stage

Conference Chair

11:05am

Headliner: Digital Asset Management in the Golden Age of Documentaries: Inside "The Last Dance" Record-Setting ESPN Documentary

Our ever-increasing hunger for documentaries paired with greater availability of easily accessible and affordable archival footage has filmmakers in a creative conundrum: is it possible to have too much of a good thing? Inundated with huge amounts of material the always tough decision of what to ...
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Nina Krstic, Producer, Freelance Producer, Documentary Films

11:35am

11:40am

Mars DAM Empowers Global Marketing Teams During a Pandemic

Mars Inc. has a dedicated and thriving DAM program which enabled the company to respond quickly and effectively to a suddenly remote global workforce. Leveraging DAM capabilities, they ensured they could respond to the crisis as trusted brands with appropriate messaging. The team strategically pr...
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Becky Caldwell, Global Digital Content Director, DAM Product Owner, Mars

12:10pm

12:15pm

TechLab: Managing Video Assets as Part of Standard Workflow

Video assets are a unique management challenge requiring massive capacity, complex file specifications and intricate rights requirements. In this session, you’ll see how coming at this task from the marketer’s workflow is the fastest and easiest path to speed, control, and compliance across a mul...
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Brian Vasoff, Head of Product, Asset Management, Extreme Reach

12:35pm

12:40pm

A Walk Through the First Year of Implementation from the University of Central Arkansas

The University of Central Arkansas shares the journey it took to create a new multi-phase user engagement plan and developed a successful brand portal as part of the overall integration of a DAM for the entire university. The session will share an A-Z of the challenges and how the end product has...
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Kimberly K. Klotz, Director of Marketing, President of Staff Senate, University of Central Arkansas

1:10pm

1:15pm

TechLab: You Already Have a DAM – Why not an email creation platform?

Digital Asset Management systems have made our lives easier by providing a “single source of truth” for visual assets, yet when it comes to creating email campaigns, we’re still spending weeks going back and forth across various applications. In this session, attendees will learn:

The po...
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Mike Zusel, Team Lead - Enterprise Accounts, stensul

1:35pm

1:40pm

TechLab: How to Increase Your ROI with a DAM Governance Plan

Implementing a governance plan significantly contributes to the health of your DAM - increasing discoverability, eliminating issues with asset misuse, and improving user experience and overall adoption. However, a governance plan is only successful if it’s communicated and executed correctly. Jo...
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Simrin Purhar, Onboarding & Implementation Manager, MediaValet

2:00pm

Break, Networking and Visit the Exhibition

2:20pm

Choose your Panel

You have the choice of two panel sessions, one identifying the challenges of connecting DAM with the Enterprise and the other on how to implement a successful DAM program.

Connecting DAM with the Enterprise

Theresa Regli, Director & Chief Strategist, Vox Veritas Digital

Russ Barr, Managing Director of DAM Business Line, Cloudinary

Tim Conley, Chief Executive Officer, Co-Founder , Extreme Reach

Conrad Henson, Senior Product Marketing Manager, Digital Asset Management, OpenText

Mike Zusel, Team Lead - Enterprise Accounts, stensul

Implementing a Successful DAM Program

Jon Christian, Founding Partner / EVP - Digital Media Supply Chain Practice, OnPrem

Lynnette Acosta, Vice President, Professional Services, WoodWing

Michele Crook, Director of Implementation, Brandfolder

James Wanke, Senior Implementation Consultant, Widen

3:05pm

3:10pm

TechLab: Why Creative Automation Is The Missing Link Between DAM and Campaign Activation

Brands today have a wealth of creative assets to use in marketing. At the same time, most marketers are failing to turn them into live campaigns fast enough, no matter how much money or resources they invest in production. Why is that? It’s not because in-house creative teams are working ineffici...
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Andrew Slater, VP Enterprise Sales, Celtra

3:30pm

3:35pm

Studio Footage Archives and Metadata Enrichment

With film production in Hollywood still finding its way back towards a new normal, the ability for content producers to find and repurpose previously filmed material has become ever more important. At Sony Pictures Entertainment (SPE), the Content Licensing team manages a deep library of footage ...
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Jason Lambert, Executive Director, Content Licensing, Sony Pictures Entertainment

4:05pm

4:10pm

Stump the DAM Rockstar

For those of you unfamiliar with this format, the concept is simple: Bring your toughest, thorniest, most intractable Digital Asset Management conundrum or challenge and a team of experts will compete to offer you the best advice in 2 minutes or less. Come and get insightful, likely controversial...
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Jarrod Gingras, Managing Director & Analyst, Real Story Group

Victor Lebon, Lebon Consulting

Theresa Regli, Director & Chief Strategist, Vox Veritas Digital

Madi Weland Solomon, Independent Consultant & Small Business Owner

4:50pm

Thank You for Attending the Festival of DAM!

Thank you for joining us for our inaugural virtual event. Don't forget to register for the Festival of Creative Operations taking place tomorrow, Thursday September 3, and DAM Fest Europe taking place on Tuesday November 3.

Conference Chair

5:00pm

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