On-Demand Content
Metadata Fundamentals for Marketing Technology and Content Composition
Optimizing metadata makes all the difference.
Metadata matters because it gives structure and meaning to the data associated with all that we do in our business and personal transactions.
Metadata matters because it defines your content and your consumers at any given moment. It is about meaning and must change with societal norms in a respectful and inclusive manner. Business needs, user needs, and language change … your metadata needs to adapt to stay relevant.
If data is the language upon which our modern society will be built, then metadata will be its grammar, the construction of its meaning, and the building for its content. Metadata enables us to understand what, when, where, and how data is used throughout all systems in marketing technology and content management.
John Horodyski Introduces the Series
About the course
This in-depth online series focuses on the details of the what, the how, and the why of Metadata in DAM and in all content management systems, and how it serves as the foundation for managing content.
This series will help you communicate your metadata needs for the successful implementation of every content-related digital strategy – whatever the goal.
Sign up for this course and receive the following...
- Four detailed sessions exploring the basics of metadata
- Teaching by metadata expert John Horodyski
- Each session is 75 minutes including the Q&A where John answers questions from the live audience.
Pricing
Fees for the 4 part course in US Dollars: $299. Click here to register
Fees for the 4 part course in Pound Sterling: £235 +VAT. Click here to register
Schedule
Session 1: Fundamentals of Metadata Part 1
Session 2: Fundamentals of Metadata Part 2
Session 3: Taxonomy
Session 4: Metadata Development, Improvement, and Strategy
You can view the full series summary here.
Course Leader
John Horodyski, Managing Director, AVP
John Horodyski has executive management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, MarTech, Content strategy, Governance, and Marketing Operations.
John is a world leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods, Retail, Media & Entertainment, the Pharmaceutical industry, and Insurance.
John is also an Adjunct Faculty member at San Jose State University where he teaches a graduate course in Digital Asset Management (DAM) for 18 years.
In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire, and MarTech. In May 2016, John published the book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” John's new book, “Metadata Matters” was published in April 2022 by Taylor & Francis.