On-Demand Content

Managing Metadata for DAM in the Enterprise,
with John Horodyski

Today, enterprises of all sizes are becoming aware that metadata is critical in managing effectively an organization’s content, and is the foundation of a profitable digital strategy to deliver a fully engaging consumer experience.  This series will help you communicate your requirements and needs, whether you already have a DAM or are looking for one. 

Sign up and receive the following...

• 6 sessions available to view on demand
• A deep-dive into managing metadata for DAM in the enterprise
• Teachings by the world's leading DAM and metadata expert John Horodyski
• Each session is 75 minutes
• Including 25 minutes of John answering participant’s questions on challenges they have faced

Pricing

Fees for the 6 part course in US Dollars: $399. Click here to register

Fees for the 6 part course in Pound Sterling: £315+VAT. Click here to register

John Horodyski introduces the course

For a taste of what you can expect, check out this exclusive excerpt from session 1 of the series

About the series

DAM is nothing without metadata. Metadata is a strategic imperative in the endeavor to effectively manage a company’s knowledge, and is the foundation of a profitable digital strategy to deliver an optimized and fully engaging consumer experience. A well-designed metadata model brings business processes into alignment that allows users to intuitively identify, locate, select and distribute the “right” content. Metadata management and strategy take time and effort to be successful. From designing a metadata model, to a controlled vocabulary and taxonomy, to workflow, roles and stewardship and governance, this series will help you communicate your requirements and needs, whether you already have a DAM or are looking for one.  

Schedule

For a full breakdown of each session please click here.

Session 1: Fundamentals of Metadata 
Session 2: Advanced Metadata and Taxonomy
Session 3: Metadata, Workflow, and ROI
Session 4: Metadata Stewardship – Roles, Responsibility and Governance
Session 5: Metadata and Search: UX / UI for CX (Customer Experience) 
Session 6: Building a Metadata Strategy 

Testimonials

“This series provided me with an in-depth understanding of the importance of metadata, including its management that can readily be practiced. John, as always, is an excellent communicator and advocate for metadata.”

Annella Mendoza, Independent DAM Consultant

“This series was succinct, well-organized, and packed with useful information. I came away with a clear understanding of guiding principles in metadata management and a plan for building a metadata strategy—which will help me better serve my clients. John is an excellent speaker and resource on metadata topics. Thank you!”

Leah Beatty, Editorial Services for Life Sciences Companies