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Session 1: What is product management – and how does it relate to DAM?
- Definition of product management and its role in DAM – learning the lingo
- Product vs. project lead organizations: key roles & outcomes
- Vision, value, and strategy: effective product management
Session 2: Effective product management for DAM: roles & responsibilities
- The DAM manager as product manager – or product owner?
- Developing customer personas & defining your stakeholder map
- Stakeholders & your data model: how to build governance
Session 3: Building your vision and roadmap – and aligning it with your DAM vendor
- Roadmap essentials: vision, guiding principles & terms
- Managing priorities & gaining buy-in
- Communicating your roadmap: a two-way street
Session 4: Keeping the machine running: backlog grooming and ongoing stakeholder management
- Methodologies: what’s needed, what’s a bonus?
- Approaches to backlog grooming & sprint management
- What worked, what to improve: the importance of continuous improvement
- Next steps: resources for more in-depth learning