On-Demand Content

Session 1: What is product management – and how does it relate to DAM?

• Definition of product management and its role in DAM – learning the lingo
• Product vs. project lead organizations: key roles & outcomes
• Vision, value, and strategy: effective product management

Session 2: Effective product management for DAM: roles & responsibilities

• The DAM manager as product manager – or product owner?
• Developing customer personas & defining your stakeholder map
• Stakeholders & your data model: how to build governance

Session 3: Building your vision and roadmap – and aligning it with your DAM vendor

• Roadmap essentials: vision, guiding principles & terms
• Managing priorities & gaining buy-in
• Communicating your roadmap: a two-way street

Session 4: Keeping the machine running: backlog grooming and ongoing stakeholder management

• Methodologies: what’s needed, what’s a bonus?
• Approaches to backlog grooming & sprint management
• What worked, what to improve: the importance of continuous improvement
• Next steps: resources for more in-depth learning